With its sun-soaked slopes and chalky soils reminiscent of northern France, the South Downs – which stretches across the heart of Greater Brighton – has already made a name for itself for producing some of the best English sparkling wines.

Now a new study has shown that the potential for more viticulture may be significant, bringing hundreds of new jobs and millions of pounds-worth of investment to local rural economies in the National Park.

The publication of the report, which was commissioned by the South Downs National Park Authority, a member of Greater Brighton, is accompanied by key new planning guidance for current and potential winemakers – recognising that any increase in vineyards must protect and enhance the treasured landscape of the South Downs and help biodiversity.

The report concluded that up to a third of agricultural land in the National Park may be suitable for winemaking.

Key findings of the report, carried out independently by Vinescapes, revealed:

  • There has been a 90 per cent increase in vineyard coverage in the South Downs National Park since 2016, with around five new vineyards planted every year.
  • There are now 51 vineyards and 11 wineries in the National Park, employing 358 people, attracting approximately 33,000 visitors a year and contributing directly around £24.5 million to the local economy and £54m to the wider economy.
  • Currently around 0.4 per cent of farmland is used for viticulture – but 34 per cent could be suitable for vineyards.
  • The study identifies 39,700 hectares of land in the South Downs National as being suitable for viticulture. If just one-tenth of this land (3,970 ha) were to be converted for growing grapes, this would represent an area larger than the current UK viticulture sector (3,500 ha in 2019) and more than 22 million bottles of wine could be produced annually. (2.5m are currently produced annually).
  • The average spend per visitor in the National Park is currently around £62.
  • If vineyard area and wine production in the National Park doubles, to almost 1,000 ha, the study estimates 800 people (full-time equivalent jobs) could be employed, an annual contribution to the wider economy of £127 million could be provided, and 75,000 tourists could visit each year.

Nick Heasman, a Countryside and Policy Manager for the South Downs National Park Authority, said:

“Commercial vineyards have existed in the National Park area since the 1950s, and there are references to vineyards in the region going back to Roman times.

“Then, as now, the special nature of the South Downs National Park provides a working landscape that helps produce world-class wines.

“This study is really important – in terms of improving our understanding of the current viticulture sector in the National Park and also the potential for wine-making to grow sustainably. Climate change is undoubtedly having an impact and, with warmer summers predicted in the future, we know farmers and land managers may be looking at grape-growing opportunities on their land.

“More viticulture undoubtedly has the potential to help our local communities thrive and prosper, but at the heart of our thinking is that any growth must be environmentally sustainable.”

A summary of the study, called the South Downs National Park Viticulture Growth Impact Assessment, can be read on the South Downs National Park website.

Following on from this study is the planning guidance, called a Technical Advice Note, which will help shape any future viticulture. The guidance recommends any future proposals are landscape-led and must deliver multiple benefits for the National Park, including creating space for nature (such as planting trees and wildflowers) and helping to protect soils and watercourses (by reducing pesticide use, for instance). The Technical Advice Note is also available on the South Downs National Park website.

Photo: Rathfinny Wine Estate (credit South Downs National Park)