Brighton & Hove Albion’s Premier League rise contributed more than £200 million to the wider Greater Brighton area, an independent report has revealed.
The study into the club’s – commissioned by the club, and carried out by Marshall Regen and the University of Chichester – shows that the club’s economic contribution in 2017/18 to the local economy was valued at a staggering £212 million.
It also shows that the Albion has grown to become one of the top employers in the city and one of the most significant contributors to the economic growth of the Greater Brighton City Region.
Executive director Martin Perry said: “When you consider the club is about to embark on its third year in the Premier League, that contribution at the end of the three-year period will be in excess of £600 million, which is quite staggering, when you consider what we projected when we put forward the plans for the stadium back in 2001.
“We predicted we would contribute £23m to the local economy, and the opponents to the scheme told us we were wrong! Well we were, when you consider that the annual amount, with the club in the Premier League, is now ten times those initial projections!
“None of this would have been possible without a considerable investment from Tony Bloom, and the club and the city is extremely grateful to him for an unprecedented level of support and investment in the club and the local area.”
Launched at a business breakfast in the city centre this morning, which was attended by Albion chairman Bloom, chief executive and deputy chairman Paul Barber, Perry, and more than 200 politicians, media and business leaders, the report also shows that the club is now responsible for 2200 jobs, with more than 90% living locally in the Sussex area.
The report also showed:
- In 2017/18, the American Express Community Stadium hosted more than 100,000 people at non-matchday events, including conferences which, with the addition of spending in the local area by home and away fans, added more than £8.5 million annually to the local visitor economy.
- During the inaugural Premier League season the Albion were watched by a global audience of 102 million. This global reach helps strengthen the city of Brighton & Hove’s international brand profile.
- The monies paid by the club and its employees to the Exchequer total an annual payment of £54 million to the Treasury – which equates to the cost of nine brand new primary schools or the salaries of 1900 nurses.
In his forward to the report Tony Bloom, the club chairman, said: “This report now shows that we have more than delivered on all of our promises and provides evidence of the huge economic and social benefits to the Greater Brighton City Region which have accrued as a result of our promotion to the Premier League in 2017, twenty years after we first set out what we were trying to achieve.
“I am extremely proud of those achievements. We did not just deliver a Premier League stadium, we have also delivered world class training facilities which have been visited by clubs from all over Europe and beyond.”
The club’s charitable arm, Albion in the Community (AITC) also made a significant contribution in 2017/18.
With an estimated economic contribution of around £28.75 million, based on the number of people who benefited from its different activities, from engaging people in regular volunteering, involving people in regular exercise through football events, and supporting people into employment, and education and training.
AITC’s turnover of £3.25 million represented an economic benefit of £8.84 for every £1 invested in Albion in the Community. The charity runs over 60 courses for more than 43,000 participants across Sussex, making sport accessible for all, tackling inequality, improving health and education, and providing opportunities to those who need them most.
To read the full report, please click here.