Curated Grey logoStarting a business is never easy, but one Brighton resident has shown it can be done from the comfort of your own home.

During the national lockdown of 2020, Melanie Carter developed the idea for Curated Grey, an online mini department store selling homeware, jewellery, women’s accessories and children’s clothing.

Having gained 11,000 Instagram followers in less than a year and operating from home, the business is now making a name for itself, and Melanie thinks it’s largely down to a boom in online shopping.

Melanie has used the skills she gained as a buyer for national retailers – searching for and building relationships with global manufacturers and suppliers – to set up her business, which she runs with help from family and friends.

Although physical retailers are facing hardship at the moment the business owner hopes that one day, she will be able to open her own shop in Brighton, and that her brand can sit alongside the likes of Zara Home and H+M.

See: Curated Grey website

Melanie Carter of Curated Grey, Cutlery Sets, Handwoven Round Rattan Tray, Nude Ceramic Vase (credit Curated Grey)

Photos: Melanie Carter of Curated Grey, Cutlery Sets, Handwoven Round Rattan Tray, Nude Ceramic Vase (credit Curated Grey)


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